How To Use Facebook Newsfeed Ads To Grow Your Email List
Facebook Is A Great Tool To Consistently Build Your Email List
In today’s online world, it’s hard to get potential customers to buy into your story. You could have the best product in the world, but if it isn’t clear to the customer what problem of theirs you are solving, they ultimately won’t convert on your ads.
Newsfeed ads have proven to be a successful way for the advertising community to build up your email list. Reason being is that they have a higher CTR (Click-through Rate) & higher conversion rate when utilized correctly.
Notice how I said when used correctly. It’s important to stay away from falling into the trap of running the same boring ads as everyone else to build up your email list.
Tips To Make Your Ads More Interesting
Don’t Fall Into The Trap
It’s not easy getting social media users attention nowadays. People have busier lives than ever before with attention spans that are dwindling away. With that being said, please don’t start off your advertisements with your mission statement or a “fun fact” about your company. 9 times out of 10 nobody cares. Seriously. It’s all about what you can do for them. The faster you can get the users to understand which problem of theirs you are solving, the quicker you will convert those impressions into real customers.
Long-form Content is Rewarded On Facebook
Utilizing long-form content to drive traffic to your website or increase email subscriptions is a great strategy. Facebook will reward long-form content over other advertisers that use thin, or generic content.
Long-form content is a great way to tell your story while providing a great user experience. Focus more on how your success can help the client get to where they want to go. Facebook tweaked their algorithm a while ago to reward long-form content.
Keep Ads/Landing Pages Around 500-1000 Words
500-1000 is a good reference point. They should be just enough to tell your story, let your customer know what problem of theirs you are solving, and how to contact you to learn more.
Facebook is one of the best platforms the build up your email list with. These tips will help you stand out from the competition and convert at a higher rate. Be sure to test Newsfeed Ads & long-form content together to build up your email list and drive traffic to your landing pages in your next Facebook Ad Strategy.