Engaging With Millennials; It's Easy
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising” –Mark Zuckerberg
Back To Basics
When you see an ad on TV or on your timeline, they usually say something along the lines of: “Our product has been named the best in the field.” Well think about it, if you are marketing for a company, yes that is your ultimate goal “to have the best product,” but really when you go to buy that new laptop how do you go about finding the one you want? Word of mouth, right? You want to get one that you’ve heard good things about usually from friends and family, and through online reviews.
Anyone can go around saying their product is the best but really whose opinion do you take into consideration when trying a new product? A friends or family member. Word of mouth marketing is the best way to find out what type of products you will end up liking. If your friends and family enjoy the product, there’s a higher likelihood that you will too.
According to Nielsen’s latest Global Trust in Advertising report (http://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html), which surveyed more than 28,000 Internet respondents in 56 countries,”92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.”
Think about it, do you know anyone in the millennial generation that does not use Snapchat? Probably not. According to Snapchat’s internal data, “On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States.” The power of social media is huge and it’s only going to keep growing.
One of the biggest advantages of using Snapchat to get your message across is being able to customize your message and sending it through mass broadcasting quickly. Two key features making Snapchat that most effective social media outlet are Stories and Geofilters. To best comprehend the marketing power of Snapchat, it is important to understand the fundamentals of each key feature.
The Story — A story is a collection of photos or videos you post to your account, which is visible to all your friends. Everyone can create their own story. The idea is that users can tell a story about their entire day in a narrative manner. Its purpose is to give friends a brief look at what interesting things a friend has done in the past 24 hours.
Posting a story to your feed is making you that brand advocate people care to hear from, when posting that story you are displaying that experience to all of your friends which is influencing them to try that product or experience as well. It’s spreading your opinion fast and giving your friends that satisfaction that you enjoyed the experience and so should they.
Geofilters — Snapchat Geofilters are customized graphic overlays for snaps that can only be accessed in certain locations. They are created to promote a specific product, event, or business attracting people in that general area.
Geofilters are the newest way to promote your brand to millennials because you are able to display your message out there exactly how you want and spread it like a wildfire within seconds.
When incorporating a sponsored Geofilter with your Snapchat story, you are directly promoting that particular brand’s message through word of mouth marketing because all of your followers are absorbing you advocating the brand’s message. For example: You are visiting the City of Cincinnati and you are at the Reds’ game. You take a picture and post it with a Cincinnati Reds Geofilter. This is getting the Reds’ name out there, showing that you are having a great time and would likely encourage others to enjoy a Reds game in the future.
It’s Working For Us, It Can Work For You
Snapchat Geofilters are a great way to promote your brand to millennials on one of the most used social media applications in the world. Over the past few months, we’ve been able to reach over 1.5 million Snapchat users with our attention-grabbing Geofilter designs. Our Geofilter campaigns succeed because of our experience in Geofilter advertising, which is backed by our understanding of the millennial market. Being millennials ourselves we know how to reach other millennials and that’s what puts us above the rest. Reach out today to try our free initial consultation appointment educating you how to incorporate Snapchat Geofilters into your marketing plan.