Using Snapchat Campaigns to Promote Hip-Hop Artists Has Changed the Game
Do you know how important millennials are to your business? You'd be surprised what percentage of your overall customer base is millennial driven and if you haven't started marketing through Snapchat, you're already behind. Over the past few years technology has caused a major change in how music artists market their brand and their music. Don't think Snapchat is a powerful marketing tool? Below is an example of a campaign that we did for an event called Power Fest which was a mainstream music festival in Cleveland, OH headlining DJ Esco, YFN Lucci, DJ KY amongst others. Only lasting eight days, this Snapchat Geofilter campaign reached over 140,000 people. Averaging over 18,000 views per day. That's not even the best part... The whole entire campaign was under $1,000. Not only is it effective but it's also cost efficient.
Here at NtwoMedia, one of our specialties is marketing hip-hop artists and their shows. I'm sure you've heard of Machine Gun Kelly, Migos, OVO’s Top5, the University of Cincinnati, Playboi Carti, or DJ KY. With such effective marketing strategies, we've been able to create buzz about upcoming events, tours, and album releases that help to increase ticket sales, promote traffic to a concert/meet & greet, or to even sell t-shirts, hoodies, etc.
It's not only us... Big corporations like Pepsi, Google and Nike have also figured out that using Snapchat Geofilters is a great way to reach their customers. Since Snapchat is dominately milliennials, it has improved their awareness within the younger generation. But everyday Snapchat becomes more and more popular, no longer making it just an app for the younger generation. The growing social media platform is getting over 10 billion video views per day and producing content for all ages.
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Are you an artist looking to grow your personal brand? Geofilter advertisement is a great way to promote your next event to a specific demographic. Here at NtwoMedia, we work with you step-by-step to create the perfect promotional strategy that is unique to your needs. We can help you engage with your customers and drive traffic to your event by strategically activating custom promotional Geofilters for your event. Contact us on Instagram or Twitter to find how we can effectively market your business or event today!