Digital Marketing Strategy – where do you start?
Most businesses know how vital digital and mobile channels are today for customer acquisition and managing customer attrition. Yet most businesses don’t have an integrated plan to grow and engage their audiences effectively.
There are so many great digital marketing techniques ranging from search, email, and social marketing to improve the digital experience of your website. Within each digital marketing channel, there are detailed tactics that are important to success. They all need to be analyzed and prioritized – for example from dynamic content for email automation, website personalization to programmatic, retargeting and content for organic search. The sheer scale of all of the moving parts can be overwhelming.
A recommended approach for developing a digital strategy
The heart of our approach to improving digital marketing is benchmarking to compare where you are now to assess the potential against where you need to be in the future.
Taking an aimless approach is simply not an option. A clear strategic plan will ensure your digital objectives can be achieved to gain new customers and new business while making relationships with existing consumers stronger.